Barbara brings practical experience to the Sunbelt team. Born into an entrepreneurial family in the Maritimes, from the age of 13 she worked on weekends in the family retail business throughout her teen years. During university she began her career in marketing and communications, working as a radio announcer and on-air program host. Following graduation she worked in advertising and promotions in Toronto for Canadian retail chains and destination shopping complexes, and from there began a dynamic 20-year career with UNICEF, the United Nations Children’s Fund.
During her rise through the organization to Deputy Executive Director, Communications, she developed programs and provided leadership in areas that heightened awareness, created revenue opportunities and raised funds for the organization.
From UNICEF Barbara moved to the position of Managing Director for Right To Play, a highly entrepreneurial international athlete-driven humanitarian organization headquartered in Toronto, delivering sport and play programs to the world’s most disadvantaged children in developing countries. At Right To Play Barbara specialized in change management; building strategies to accommodate fast and substantial organizational growth; managing the activities of European and North American national offices; developing and implementing an internal and external international communications and advertising program; and building the fundraising program.
In May 2004 Barbara joined the Sunbelt team and is a member of the Canadian Real Estate Association (CREA) and the Real Estate Council of Ontario (RECO).